Optimized Behavior Technology, LLC Information

Optimized Behavior Technology is a boutique consultancy providing tactical research, insights, and strategy to drive behavior. We specialize in product and service development, marketing and consumer behavior, behavioral economics, and instructional design. We have over a decade of experience conducting applied, human-centric research using mixed quantitative and qualitative methods. We are experts in factors influencing preference, choice, and decision making, and we possess robust methods for investigating and influencing behavior. We strongly believe that anything can be measured and that all things should be.