Optimization Group Information

Optimization Group is a marketing innovation and accountability firm. We remove the emotional and political barriers to produce better marketing decisions. We have measured over 2,000 different marketing campaigns, from thirty-five product and service categories. Our process uses unique analytic tools to: * Know Your Customers * Generate Ideas * Optimize Ideas * Maximize Brand Relationships * Measure ROI * Report Campaign Results The Optimization Group headquarters is based in Ann Arbor, with members across the country working with clients like: Hewlett Packard, Bank of America, Bulova, Microsoft and United States Naval Recruitment.