AdAdapted is the only commerce media platform proven to turn CPG shopper intent into instant action, without the friction. Our patented Add-It technology seamlessly turns ad impressions into attributable conversions, while our proprietary network of pre-shop planning apps and retail media integrations reaches relevant audiences—no matter where or when consumers shop.
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AdAdapted Questions
The AdAdapted annual revenue was $22.1 million in 2026.
Molly McFarland is the Founder | Chief Revenue Officer of AdAdapted.
56 people are employed at AdAdapted.
AdAdapted is based in Ann Arbor, Michigan.
The NAICS codes for AdAdapted are [541810, 54, 5418, 541, 51, 513, 54181].
The SIC codes for AdAdapted are [73, 7372, 7371, 737].
Top AdAdapted Employees
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Molly McFarland
Founder | Chief Revenue Officer at AdAdapted
Ann Arbor, MI, US34 -
Michael Pedersen
CEO at AdAdapted
Ann Arbor, MI, US35+ -
Nicholas Byrne
VP of Operations at AdAdapted
Ann Arbor, MI, US44 -
Ben Riggleman
VP of Engineering at AdAdapted
Ann Arbor, MI, US24 -
Dan Rector
SVP, Commercial Strategy at AdAdapted
Ann Arbor, MI, US34 -
Adam Fine
Vice President of Sales at AdAdapted
New York, NY, US25+ -
Matthew Kates
Senior Vice President Marketing at AdAdapted
Huntington Woods, MI, US25+ -
John Black
Vice President of Sales at AdAdapted
Denver, CO, US2 -
Victor Duarte
Sales Director at AdAdapted
Los Angeles, CA, US25
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