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AdAdapted is the only commerce media platform proven to turn CPG shopper intent into instant action, without the friction. Our patented Add-It technology seamlessly turns ad impressions into attributable conversions, while our proprietary network of pre-shop planning apps and retail media integrations reaches relevant audiences—no matter where or when consumers shop.

AdAdapted Questions

The AdAdapted annual revenue was $22.1 million in 2026.

Molly McFarland is the Founder | Chief Revenue Officer of AdAdapted.

59 people are employed at AdAdapted.

AdAdapted is based in Ann Arbor, Michigan.

The NAICS codes for AdAdapted are [541810, 541, 54181, 54, 513, 5418, 51].

The SIC codes for AdAdapted are [737, 73, 7372, 7371].

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