Optimity is an award-winning tech company that helps B2B clients modernize their offerings for health and financial wellness, using wearable data to drive improved member/customer experience, mitigate ongoing risk and increase adoption of financial wellbeing as it relates to health and longevity. Optimity provides SaaS products (apps, admin-reporting-portal, APIs, SDKs & webflow modules) that engage members (policyholders, clients, plan members, and/or employees) to support and achieve their evolving life goals. Our IP includes proprietary health scores (i.e. Optimity Health Grade™), personalized physical, mental, and financial wellness programs (i.e. Optimity Micro-learning content modules), rewards & gamification methodologies (i.e. Optimity Micro-nudging & Journey System™), and 3+ Billion first-party data points powering insights to support client business outcomes. We have 8 published peer-reviewed studies on health population improvement using our apps & rewards systems, and 10+ industry awards along with case studies from notable clients.
| Website | https://www.myoptimity.com/ |
| Revenue | $6.2 million |
| Employees | 35 (16 on RocketReach) |
| Founded | 2014 |
| Address | 91 Oxford St, 100, Toronto, Ontario M5T 1P2, CA |
| Industry | Insurance, Health and Wellness, Consumer Services, Corporate Culture, IT Services and IT Consulting, Safety and Compliance, Wellness and Fitness Services, Quantified Self, Health, Wellness and Fitness, Employee Benefits, Life Insurance, Disability Insurance, Insurtech, SaaS, AI and Analytics, Gamification, Consumer Driven, Health Risk Assessment, Digital Strategy, Group Insurance, Individual Insurance, Mobile Solutions, Lead Generation |
| Keywords | Healthtech, Financial Wellness, Health And Wellness, Fintech, Wearable Technology, Wellness Programs, B2b Solutions, Technology Solutions, B2b Software, Data Analytics, Data Driven Insights, Customer Experience, Member Experience, Customer Engagement, Risk Mitigation, Digital Health, Modernization, Digital Transformation |
| Competitors | Instituto I.E - Pilates & Terapias Associadas, Wellable, Castlight Health, Virgin Pulse, MyFitnessPal, Sworkit Health, Technogym S.p.A, LifeDojo, Health Coach, FITZNESS INTERNATIONAL LLC +31 more (view full list) |
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The Optimity annual revenue was $6.2 million in 2026.
Jane Wang is the CEO and Cofounder of Optimity.
16 people are employed at Optimity.
Optimity is based in Toronto, Ontario.