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Optimity is an award-winning tech company that helps B2B clients modernize their offerings for health and financial wellness, using wearable data to drive improved member/customer experience, mitigate ongoing risk and increase adoption of financial wellbeing as it relates to health and longevity. Optimity provides SaaS products (apps, admin-reporting-portal, APIs, SDKs & webflow modules) that engage members (policyholders, clients, plan members, and/or employees) to support and achieve their evolving life goals. Our IP includes proprietary health scores (i.e. Optimity Health Grade™), personalized physical, mental, and financial wellness programs (i.e. Optimity Micro-learning content modules), rewards & gamification methodologies (i.e. Optimity Micro-nudging & Journey System™), and 3+ Billion first-party data points powering insights to support client business outcomes. We have 8 published peer-reviewed studies on health population improvement using our apps & rewards systems, and 10+ industry awards along with case studies from notable clients.

Website https://www.myoptimity.com/
Revenue $6.2 million
Employees 34 (16 on RocketReach)
Founded 2014
Address 91 Oxford St, 100, Toronto, Ontario M5T 1P2, CA
Industry Health, Wellness and Fitness, Health and Wellness, Corporate Culture, Safety and Compliance, Quantified Self, Employee Benefits, Life Insurance, Disability Insurance, Insurtech, SaaS, AI and Analytics, Gamification, Consumer Driven, Health Risk Assessment, Digital Strategy, Group Insurance, Individual Insurance, Mobile Solutions, Lead Generation
Keywords Healthtech, Financial Wellness, Health And Wellness, Fintech, Wearable Technology, Wellness Programs, B2b Solutions, Technology Solutions, B2b Software, Data Analytics, Data Driven Insights, Customer Experience, Member Experience, Customer Engagement, Risk Mitigation, Digital Health, Modernization, Digital Transformation
Competitors Castlight Health, Virgin Pulse, MyFitnessPal, Wellable, Sworkit Health, LifeDojo, Health Coach, Technogym S.p.A, FITZNESS INTERNATIONAL LLC, Instituto I.E - Pilates & Terapias Associadas +31 more (view full list)

Optimity Questions

The Optimity annual revenue was $6.2 million in 2026.

Jane Wang is the CEO and Cofounder of Optimity.

16 people are employed at Optimity.

Optimity is based in Toronto, Ontario.

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