With $8.5B in digital ad revenue and $40B in global TV ad revenue flowing through the systems, Operative plays a crucial role in helping the world’s top media companies and publishers manage and advance their advertising businesses and increase revenue by helping them transition from ratings-based to outcome-based selling with modern order management system. The platforms are built on modern cloud native SaaS based technologies for Convergence. The multiple channel advertisement requirements are managed from a single place. Our 300+ clients span 25+ countries and include FOX, NBCU, Sinclair, Discovery, Disney, TVNZ, HBO, BellMedia and SKY.
| Website | http://www.operative.com |
| Revenue | $252.1 million |
| Employees | 748 (614 on RocketReach) |
| Founded | 2000 |
| Address | 530 Fifth Avenue 19th Floor, New York, New York 10036, US |
| Industry | Software Development |
| Keywords | Television Advertising, Advertising Technology, Digital Media, Media Technology, Tv Advertising, Advertising Platform, Digital Advertising, Ad Management Platform, Advertising Operations, Media Management, Revenue Management, Ad Sales, Programmatic Advertising, Publisher Technology, Video Advertising, Media Workflow, Ad Operations, Advertising Software, Media Automation, Ad Tech Platform |
| Competitors | AppNexus, FreeWheel, Index Exchange, OpenX, PubMatic, Adform, SpotX (now part of Magnite), Pritchard & Jerden, Chango, InMobi Advertising +42 more (view full list) |
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Operative Questions
The Operative annual revenue was $252.1 million in 2026.
Michael Napodano is the CEO of Operative.
614 people are employed at Operative.
Operative is based in New York, New York.
Top Operative Employees
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Michael Napodano
Chief Executive Officer at Operative
United States45 -
23
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David Dembowski
Chief Revenue Officer (CRO) at Operative
New York, NY, US45+ -
Ben Tatta
Chief Strategy Officer at Operative
New York, NY, US34 -
Tom Paradiso
VP Sales Operations and Customer Success at Operative
New York, NY, US35+ -
Andrew Sullivan
SVP, Sales Solutions at Operative
New York, United States33 -
31
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Chris Hession
Vice President of Global Marketing at Operative
San Francisco, CA, US23 -
Jamie Cherlin
SVP Sales, Software Solutions at Operative
Venice, FL, US23
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