Operative accelerates revenue growth for the biggest and most successful media companies, making it easy for them to deliver any audience and any outcome to their buyers. Operative gives media companies the power of an open, data-driven and highly configurable architecture that works across all linear, digital and converged deals. A trusted partner to top global media, more than 300 companies across 25 countries, including NBCUniversal, ABC, AT&T, STARZ, Star India, and Sky, rely on Operative. More than $40B in ad revenue is managed through our platform annually. Operative: the revenue accelerant for converged media companies. For more information, visit www.operative.com
View Top Employees from Operative| Website | http://www.operative.com |
| Revenue | $46 million |
| Funding | $26.5 million |
| Employees | 259 (223 on RocketReach) |
| Founded | 2000 |
| Phone | (212) 994-8930 |
| Technologies |
JavaScript,
HTML,
PHP
+219 more
(view full list)
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| Industry | Custom Software & Technical Consulting, Software, Advertising, Business/Productivity Software, Advertising Business Management, Sales and Marketing, Vertical Market Software, Campaign Management, Analytics, Ad Trafficking, Data and Analytics, Ad Serving, Internet, Internet Services, SaaS |
| Web Rank | 654117 |
| Keywords | Sintec Media, Operative, Sandy Cusick@Operative.Com, Ott+"Revenue Management", Operative Media |
| Competitors | Adform, DoubleClick, Freewheel Inc, PubMatic, Theorem |
| SIC | SIC Code 731 Companies, SIC Code 73 Companies |
| NAICS | NAICS Code 54181 Companies, NAICS Code 541 Companies, NAICS Code 54 Companies, NAICS Code 5416 Companies, NAICS Code 54161 Companies, NAICS Code 5418 Companies, NAICS Code 541810 Companies, NAICS Code 541613 Companies |
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Operative Questions
The Operative annual revenue was $46 million in 2024.
Michael Grossi is the Chief Executive Officer and Board Member of Operative.
223 people are employed at Operative.
Operative is based in New York, New York.
The NAICS codes for Operative are [54181, 541, 54, 5416, 54161, 5418, 541810, 541613].
The SIC codes for Operative are [731, 73].
Top Operative Employees
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35+
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ViewMichael Pollard
Senior Vice President - Strategic Partnerships at Operative
New York, New York, United States21 -
ViewEileen Deady
Senior Head of Human Resources, Americas at Operative
New York, New York, United States45+ -
1
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55+
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43
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2
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ViewValerie Saari
Director Research and Development Operations at Operative
Atlanta, Georgia, United States21
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