Operative accelerates revenue growth for the biggest and most successful media companies, making it easy for them to deliver any audience and any outcome to their buyers. Operative gives media companies the power of an open, data-driven and highly configurable architecture that works across all linear, digital and converged deals. A trusted partner to top global media, more than 300 companies across 25 countries, including NBCUniversal, ABC, AT&T, STARZ, Star India, and Sky, rely on Operative. More than $40B in ad revenue is managed through our platform annually. Operative: the revenue accelerant for converged media companies. For more information, visit www.operative.com
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Operative Questions
The Operative annual revenue was $252.1 million in 2026.
Michael Grossi is the Chief Executive Officer and Board Director of Operative.
39 people are employed at Operative.
Operative is based in New York City, New York.
The NAICS codes for Operative are [5416, 54161, 541613, 541, 54181, 541810, 54, 5418].
The SIC codes for Operative are [73, 731].
Top Operative Employees
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15+
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Meredith Moran
Senior Vice President, Digital Transformation at Operative
Philadelphia, PA, US1 -
Seth Metsch
General Counsel at Operative
New York, NY, US13 -
Sarah Chapman
Executive Vice President Operations at Operative
New York, NY, US1 -
Keira Lorentzen
Head of Growth Marketing at Operative
Boston, MA, US25 -
Glen Ceniza
Chief Technology Officer at Operative
Alpharetta, GA, US33 -
Valerie Saari
Director Research and Development Operations at Operative
Atlanta, Georgia, United States11 -
Derek Metz
Vice President, Product Management at Operative
Fort Collins, Colorado, United States13 -
Victoria Bryer
Csm, Digital Accounts at Operative
New York, NY, US2
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