Online Observation Competitors

ZoomInfo (NASDAQ: GTM) is the go-to-market platform that helps businesses find, acquire and grow their customers. ZoomInfo delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use our data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks. We are a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo helps customers unlock insights, engage customers, and win faster visit: www.zoominfo.com Specialties: GTM platform, GTM strategy, sales intelligence, conversation intelligence, marketing intelligence, sales engagement, contact data, intent data, lead generation, improved prospecting, business information, business contacts, account-based marketing (ABM), data accuracy, database hygiene, and data orchestration.

Qualtrics is the global leader in Experience Management. It helps organizations make sense of every signal across the experiences that matter most — customer, employee, patient, product, and brand — so they can act on what they learn before the moment passes. Most companies track experience with disconnected tools. The organizations that win compete on it. The Qualtrics XM platform brings together listening, understanding, and action in one system: capturing signals across surveys, calls, digital touch points, and service interactions, and using AI-powered analytics to surface themes, sentiment, and risk in context while equipping teams, and AI-driven Experience Agents, to close the loop. From retail and travel and hospitality to healthcare, financial services, and the public sector, global enterprises trust Qualtrics to turn insight into measurable outcomes: stronger loyalty, reduced churn, faster research, and more confident decisions. In May 2026, under the leadership of CEO Jason Marynard, Qualtrics completed its acquisition of Press Ganey Forsta, bringing healthcare's most widely used experience measurement systems into the platform. Qualtrics is co-headquartered in Provo, Utah, and Seattle, Washington, with dozens of offices located worldwide. We put our customers first, act with transparency, and combine human expertise with AI to deliver meaningful insights that drive better decisions.

SurveyMonkey is a feedback and insights platform that helps organizations ask, listen, and understand what people really think—so they can make better decisions. For more than 25 years, we’ve combined easy-to-use software with deep research expertise to help people ask better questions—and actually do something with the answers. Today, more than 260,000 organizations use SurveyMonkey to put feedback at the center of how they do business. Our software brings together surveys, forms, AI-powered research and analysis, ongoing feedback, and integrations with the tools teams already use. From customer and employee feedback to market research, product development, and everything in between, we help businesses get the answers they need to decide what comes next. Additional product include: • LaunchPad: Automated research methods to validate new products and campaigns • Apply: Application management for grants, scholarships, and awards • GetFeedback: In-the-moment user feedback for websites, digital products, and apps • Wufoo: Simple form builder for collecting information, payments, and more Used by: Golden State Warriors, Ryanair, Box, Gen Con, Hornblower, Woom, Carrot, and Greyhound "With SurveyMonkey, we've been able to collect feedback from customers and employees, prioritize what they need, and build that into our strategies. Having those voices represented was transformational." — April Obersteller, Managing Director, Woom We’re a company built around curiosity, listening, and the belief that better questions lead to better decisions. Whether you’re here to use SurveyMonkey, work with us, or work here, we’re glad you’re asking. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.