OneRiot Information

OneRiot delivers socially targeted mobile advertising for clients such as The Gap, Toyota and AT&T. With OneRiot, brand advertisers can target mobile ad campaigns to specific geo-locations, handset devices, demographics and – uniquely for mobile – audience interest segments. The company analyzes masses of mobile social media activity to determine audience interests. This approach capitalizes on the fact that social apps (like Twitter and Facebook) are driving the explosive growth in mobile, meaning social signals are by far the strongest way to determine mobile audience interests. Advertisers can execute advertising campaigns directly with OneRiot across its own network of mobile apps, or leverage its targeting data for use across other sources of mobile inventory.