Omhu Inc Information

Omhu is a design concern that makes premium medical equipment and accessories. Danish for “with great care,” Omhu was founded on the belief that life is imperfect and beautiful. Creative Director and President, Rie Nørregaard started OMHU in 2009 with the Omhu cane. Yet Omhu began by virtue of necessity. When Rie’s family faced the need to outfit the rapidly changing lives of four aging parents, she took on the task of finding the best aids for daily living. She found she had ventured into a sea of grey; found nothing bearing even a bit of acceptable design acumen. A mother of two small children, Rie saw the proliferation of baby products and accessories: products that explored brand identities, price points, and design principles. The abundance in baby gear juxtaposed against the dearth of well designed mobility aids for anyone past infancy felt especially stark. It was obvious to her what needed to be done. Having worked for years at companies like Smart Design and Frog Design— at the former in a small pioneering team that designed and launched OXO kitchen tools — Rie understood superior performance and design were not mutually exclusive. She teamed with Suzy Korb and Susan Towers—two experienced luxury marketing strategists — to take on the task of outfitting the differently abled. Omhu became a movement on top of being a business, with an attitude toward design as well as the circumstances of life. Because with great care, life may be imperfect, and also beautiful.