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Olitia is a venture to bridge the gap between a Kisan and the market. Like us, there are others who believe in the healing powers of the nature. And, we aim to serve all aspects of the society through our natural and organic products. We started with a Sharbat which had no artificial flavor or essence. As we stand for purity, we chose “Amlaan” as our brand name when we launched a product range. Under this banner, we have introduced whole spices, spice mixes, unpolished pulses, atta, herbal products, honey, arks and desi cow A2 milk. We have our own gardens for rose, ajwain and tulsi where only desi khaad(traditional cow dung) is used as manure and chemical fertilizers are avoided. We keenly observe our raw-material-providing farmers to maintain the purity and quality of our products. We want people to celebrate our culture everyday with our products. One of the biggest contributors of GDP is agriculture. But if we compare the land and the human resource that are invested in this, the result is practically very low. One of the key reasons is how primitive our Kisan is, even today. The other would be the gap between a Kisan and the market. Started with a goal of providing natural and organic food: Sharbat in the beginning 2011: Olive research. 2015: Olitia. June’16: Amlaan. Nov’16: Amlaan A2 milk ICAR conference in Ajmer: Great things about agriculture were discussed before the poor farmers who couldn’t understand a thing because everything was in English. Our products embody purity which is why we named them Amlaan. We believe in staying Aarogya rather than treating diseases. We want to establish a cooperative system with the farmers. A farmers democracy, if you will. A place where they have a say, where they are capable, where they are proud of the difference they are making. We dream of an India where both the visions of PM Modiji 2022: doubling the income and zero environment pollution, come true.An India where a Kisan’s son would want to be a Kisan.

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Sarika Sawhney is the Director of Olitia.

8 people are employed at Olitia.

Olitia is based in Jaipur, Rajasthan.

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