OLE!CONNECT Information

You know that feeling of finding money in places around your house while you’re hunting for something else? Pretty satisfying right? That’s how our clients feel when they reach out to us for help in building a better online presence – and end up with greater results than expected. OLE!CONNECT is a pioneer in the field of personalised, data-led perfomance marketing which helps advertisers to reach highly targeted audiences with tailored messaging. Through our Media & Publishing Division and the relationships we have forged with large online publishers, mobile networks and our own network of websites, combined with our data technology partnership with Oracle and IBM, we are able to provide advertisers with access to Africa’s largest and best understood digital audience and some of the best enterprise technology. Our Marketing Solutions Division helps advertisers and brands to communicate as effectively as possible with these audiences by crafting focused marketing and advertising campaigns that include online and mobile platforms, tailored content and customised advertisements that are displayed to targeted audiences. Through data layering that includes hundreds of information touchpoints covering online consumer behaviour, geographics and demographics, media consumption patterns, purchasing preferences as well as intentional propensities and more, we are able to personalise the marketing message and deliver it to a more receptive audience. Having pioneered the concept of data-led digital marketing in South Africa, we have spent three years refining not only our human expertise in data capture, interpretation and implementation, but have also built up a veritable arsenal of technology and platforms. We ‘connect the dots’ so our customers can connect with the people behind them.