OB Information

Beautiful to give. Hard to put down. Designed to become a favourite. O.B. Designs is an Australian-owned, women-led plush and gifting brand, established in Byron Bay in 2008. We create exceptionally soft plush with distinctive characters, beautiful colours and quality finishes. From signature bunnies to Australian wildlife, ocean animals and matching bag charms, our collections turn everyday gifts and holiday keepsakes into much-loved companions. FOR RETAILERS & DISTRIBUTORS We help retailers build a distinctive plush and gifting offer with Australian-designed collections, thoughtful presentation and a range of sizes and price points. Our products generate repeat orders through independent gift stores, tourism and travel retail, including Lagardère and Sydney Duty Free. With established operations in Australia and the United States, we support retail partners with considered range selections, merchandising ideas and personal service. FOR BRANDS & CHARITIES We also develop custom plush and bag charms that bring a character, cause or brand story to life. Our work includes the Royal Koala for the Royal Hospital for Women—a meaningful keepsake with a purpose. Whether you’re selecting a new retail range or exploring a custom project, we’d love to understand your customers and create something that works for your business. For wholesale, distribution and custom project enquiries, contact Kate Nicolson at kate@obdesigns.net.