Oaklandish Competitors

Culture Kings is a global brand and retailer operating at the intersection of fashion, music, sport, art and entertainment. Known for its curated mix of exclusive product, global brands, and in-house labels, Culture Kings has built a strong presence across the worlds shaping modern youth culture. Culture Kings brings together established names, emerging brands, and limited product you can’t find everywhere else. With retail destinations across Australia, New Zealand and the U.S., Culture Kings has built a community around product, experience, and culture creating spaces where fashion, music, sport, and entertainment collide.

The Hundreds is the world’s first social merchandising company. Now in its 15th year, the global brand is a 2-part lifestyle project that houses both a clothing line and online-magazine. Co-founded by Ben and Bobby Hundreds in 2003, both ends of The Hundreds incorporate our trademark attitude and personal perspective on street subculture, with an emphasis on people over product. The Hundreds apparel is inspired by LOS ANGELES LIFESTYLE / CALIFORNIA CULTURE and Southern California’s skateboarding, surf, punk, and hip-hop cultures. The design is reminiscent of 1980s surf-culture T-shirts, independent skateboard company apparel of the 1990s, and the advent of “streetwear” at the end of the millennium. The line is comprised of graphic T-shirts, denim, wovens, fleece, outerwear, headwear, and accessories. In late 2008, The Hundreds also launched a shoe program monikored The Hundreds Footware. And in 2009, The Hundreds’ optical program, The Hundreds Eyeware, debuted to the public. More than just an online magazine or clothing line, The Hundreds is a lifestyle project that remains personal and direct, reflective of the community and culture, and dedicated to its fanbase. The Hundreds is Huge.

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