Director, Consumer and Market Insights at Twinings @ Twinings
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Noni MacPherson Location
Morris Plains, NJ, US
Noni MacPherson Work
2013 -
now Director, Consumer and Market Insights at Twinings @
2010 -
2013 Director, Global Consumer Insights @
2006 -
2011 Associate Director, Global Strategic Insights @
2007 -
2008 Associate Director, Market Research @
2001 -
2006 Senior Manager, Market Research @
1992 -
2001 Senior Manager, Market Research @
Noni MacPherson Education
Mount Holyoke College
Bachelor of Arts (Latin American Studies, Latin)
1975
-
1979
University of Connecticut
Master of Business Administration (Marketing)
Noni MacPherson Skills
Consumer Behaviour
Segmentation
Competitive Intelligence
Focus Groups
Customer Insight
Market Research
Strategy
Competitive Analysis
Market Analysis
Product Development
Brand Management
Marketing Research
Product Launch
Consumer Products
Cross Functional Team Leadership
Marketing
Global Marketing
Market Planning
Marketing Communications
Analytics
Pharmaceutical Industry
Advertising
Positioning
Noni MacPherson Summary
Noni MacPherson, based in Morris Plains, NJ, US, is currently a Director, Consumer and Market Insights at Twinings at Twinings. Noni MacPherson brings experience from previous roles at Merck, McNeil Consumer Healthcare and Pfizer. Noni MacPherson holds a 1975 - 1979 Bachelor of Arts in Latin American Studies, Latin @ Mount Holyoke College. With a robust skill set that includes Consumer Behaviour, Segmentation, Competitive Intelligence, Focus Groups, Customer Insight and more. Noni MacPherson has 4 emails and 1 mobile phone numbers on RocketReach.
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