Nille AS Competitors

At H&M, we welcome you to be yourself and feel like you truly belong. Help us reimagine the future of an entire industry by making everyone look, feel, and do good. We take pride in our history of making fashion accessible to everyone and led by our values we strive to build a more welcoming, inclusive, and sustainable industry. We are privileged to have more than 120,000 colleagues, in over 75 countries across the world. That’s 120 000 individuals with unique experiences, skills, and passions. At H&M, we believe everyone can make an impact, we believe in giving people responsibility and a strong sense of ownership. Our business is your business, and when you grow, we grow.

Rusta is a leading player in the Nordic variety hard discount market with more than 230 stores in Sweden, Norway, Finland and Germany. The store network is complemented by Rusta’s online sales channel, Rusta Online, in Sweden, Norway and Finland. Rusta offers a wide but curated assortment of home and leisure products, with good quality at low prices. Rusta has more than 5000 employees and is headquartered in Upplands Väsby, Sweden. Rusta’s long-term vision is to become the leading and most trusted variety hard discount retailer in Europe. Our values Simplicity, Courage, Commitment and Togetherness guides us in how we act.

The story of Søstrene Grene starts in 1973 in Aarhus, Denmark’s second-largest city, when the husband and wife team of Knud Cresten Vaupell Olsen and Inger Grene open a store which turns out to be one of a kind. The couple sets out to create a whole new and wonderful shopping experience that caters to the senses. A place where creative and inquisitive minds can feel right at home. They call the store Søstrene Grene (in English: The Grene Sisters), but today, the concept is also known as “the wonderful world of Anna and Clara”. With a history at the Ballet Academy in Aarhus and a love of classical music, Knud Cresten sets out to create a store concept that artfully combines music, beautiful product displays and storytelling. And in 1973, he comes up with the idea for the sisters Anna and Clara, who come to embody all of his and Inger’s values and visions for the company. From day one, Anna and Clara invite guests to explore the labyrinth of aisles, where pleasant lighting, classical music and the smell of untreated wooden crates create a unique experience for anyone who enters the store. Along the store’s aisles, the product displays stir the guest’s creativity as they make new finds and set their imagination free. Even more important, however, is that the guests leave their hectic daily lives behind before journeying through the wonderful world of Anna and Clara. Today, Søstrene Grene is represented in many countries around the world and the chain is owned and operated by the second generation of the family, the brothers Mikkel and Cresten Grene. The headquarters are situated in Aarhus – the city where it all began. There, a team of Scandinavian designers and purchasers ensures that the sisters’ distinctive Nordic feel is present in every design that ends up in the store. The aim is for the Søstrene Grene stores to continue to provide a refined and innovative product range, setting the stage for great finds and positive experiences.