NHP Competitors

Since 1977, The Vitamin Shoppe® has been dedicated to helping you become your best self, however you define it. We’ve got vitamins, naturally—but we’re so much more! At VitaminShoppe.com, our VShoppe app, and in over 780 stores across the country, you’ll find a huge assortment of high-quality, cutting-edge supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more. We’re always exploring fresh ways to bring you the latest trends, healthy living solutions, and trusted expertise, and our in-store Health Enthusiasts® and virtual nutritionists offer a wealth of knowledge. We'll not only guide you on the road to your best self, but help you fuel up for the journey.

Nature’s Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins. A pioneer in herbal supplements, the Nature’s Way brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Beyond herbal supplements, Nature’s Way manufactures trusted brands such as Alive! ® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus. Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels, and we are proud to be growing rapidly. Employees at Nature’s Way have a passion for building trustworthy brands that help improve the health and wellness of others. This is our mission and it forms the basis of everything we do. Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature’s Way is known for its unwavering commitment to quality and efficacy. That’s why consumers know that if it’s Nature’s Way, they can “Trust the Leaf®.”

We’re a team of dreamers, scientists, doctors, and health enthusiasts – all working toward the same goal – helping every individual discover and achieve their best possible health. We do it by creating innovative health solutions and by owning every process, from R&D to product delivery and customer service. We intend to defy expectations of good health through home testing technology, dietary and lifestyle education, and superior nutritional products. From its early beginnings, Thorne has grown from just being a practitioner-trusted brand to one of the fastest growing D-to-C health product providers in the industry – earning trusted partnerships with UFC, MLB, NBA, and NFL athletes, as well as multiple U.S. National Teams along the way. Through our products and services, our passionate, talented staff, collaboration with a variety of innovative and expert strategic partners, and an unwavering commitment to integrity, we have evolved into a global health solutions provider – because good health knows no boundaries. The key to our success is a user-centric approach that always puts the individual at the center of our operations. From our distinguished researchers to our elite customer-care team, every individual at Thorne has a first-hand opportunity to make a difference. We are always looking for new ways to innovate, and there is plenty of room for you to leave your mark here. If you’re an individual that embraces challenge, fosters innovation, and desires to make a difference in the world – then join us.