At NewDay, our business is focused on a single, clear and defining purpose: to help people move forward with credit. We provide nearly 4 million customers with responsible access to credit, underpinned by best-in-class customer service and exceptional user experience. Our in-house, highly scalable digital platform alongside our proprietary credit decisioning capability unlocks our competitive advantage. Our broad credit product offering enables instalment finance, BNPL, 0% finance and carded and digital revolving credit. We operate multiple direct-to-consumer products and a range of credit solutions with some of the UK’s most loved brands. Our underwriting capability and experience allow us to responsibly say yes to more UK customers making us a merchant partner of choice. We partner to harness the power of data to drive commerce across the UK, creating value at scale.
Looking for a particular NewDay employee's phone or email?
The NewDay annual revenue was $897.1 million in 2026.
Sanjay Sharma is the Chief Executive Officer, Platform of NewDay.
905 people are employed at NewDay.
The NAICS codes for NewDay are [52232, 522, 522210, 52, 5223, 52221, 5222, 522320].
The SIC codes for NewDay are [86, 61].