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At NewDay, our business is focused on a single, clear and defining purpose: to help people move forward with credit. We provide nearly 4 million customers with responsible access to credit, underpinned by best-in-class customer service and exceptional user experience. Our in-house, highly scalable digital platform alongside our proprietary credit decisioning capability unlocks our competitive advantage. Our broad credit product offering enables instalment finance, BNPL, 0% finance and carded and digital revolving credit. We operate multiple direct-to-consumer products and a range of credit solutions with some of the UK’s most loved brands. Our underwriting capability and experience allow us to responsibly say yes to more UK customers making us a merchant partner of choice. We partner to harness the power of data to drive commerce across the UK, creating value at scale.

NewDay Questions

The NewDay annual revenue was $897.1 million in 2026.

Rob Holt is the Chief Executive Officer, Credit of NewDay.

1,065 people are employed at NewDay.

The NAICS codes for NewDay are [522, 52221, 522210, 52, 522320, 52232, 5222, 5223].

The SIC codes for NewDay are [61, 86].

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