Neurovalue Information

Neurovalue increases performance by integrating cognitive neuroscience in strategy, finance and human capital management. Our mind works like a computer with 2 processors: - System 2, a conscious and controlled processor, - System 1, the unconscious and automatic one. Businesses are managed with System 2, while System 1 has a very significant impact on decisions and behaviors. Neurovalue integrates and directly targets the automatic System 1 to enable better decision-making and accelerate behavioral change. We offer three service lines: 1. Mindset-Driven Strategy (MDS) Strategy is strongly shaped by unconscious representations and mental models that structure executives’ choices and decisions. With MDS, we identify and measure these unconscious mental patterns. We help clients design and implement innovative strategies that better address AI disruptions, geopolitical shifts, and current uncertainty. 2. Behavioral Finance We improve quality of financial decisions by integrating how the human mind operates. Financial decisions are often irrational or suboptimal. They tend to driven by past experiences and be insufficiently adapted to new situations. Emotions and noise also reduce profitability. Our innovative tools measure unconscious mental patterns. Our approach helps investors and bankers improve profitability with "cognitive" decision-making systems. In M&A, 80% of acquisition premiums are linked to cognitive biases on the buyer or seller side. We help buyers and sellers capture this opportunity. 3. Human Capital The selection of Senior Executive is often impacted by biases that lead to choosing leaders who are not necessarily the most effective. On a daily basis, interpersonal preferences reduce the performance of 50% of employees. This is why we have developed the 1st program that better leverage human capital, integrating System 1. Our effectiveness is measured : we reduce cognitive biases by an average of 61%, and increase performance by up to 40%.