Integrating how the human mind operates to enhance performance. 1. Behavioral AI : AI is an amazing performance booster but can also sometimes generate wrong outcomes or reduce people's mental abilities. We help our clients better leverage AI with training and behavioral AI strategy. 2. Mindset-Driven Strategy (MDS) Strategy is strongly shaped by beliefs, unconscious representations and mental models that structure executives’ choices and decisions. With MDS, we measure these unconscious mental patterns, design and implement innovative strategies that better address AI disruptions, geopolitical shifts, and current uncertainty. 3. Behavioral Finance With wider use of AI, the importance of integrating how the human mind operates and biases are formed is rising. Financial decisions are often irrational or suboptimal. They tend to driven by past experiences and be insufficiently adapted to new situations. Our innovative tools measure unconscious mental patterns. AI Agents also sometimes act beyond human control and conduct unexpected tasks. Our approach helps investors and bankers improve profitability with "cognitive" decision-making systems better managing AI biases. 4. Human Capital The selection of Senior Executive is often impacted by biases that lead to choosing leaders who are not necessarily the most effective. This is why we have developed the 1st program that better leverage human capital, integrating System 1. Our effectiveness is measured : we reduce cognitive biases by an average of 61%, and increase performance by up to 40%. Our mind works like a computer with 2 processors: - System 2, a conscious and controlled processor, - System 1, the unconscious and automatic one. Businesses are managed with System 2, while System 1 has a very significant impact on decisions, behaviors and AI outcomes. Neurovalue integrates and directly targets the automatic System 1 to accelerate AI adoption and better decision-making.
| Website | http://neurovalue.fr |
| Employees | 1 (1 on RocketReach) |
| Founded | 2017 |
| Technologies |
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| Industry | Business Consulting and Services |
| Keywords | Neuromarketing, Marketing Research, Consumer Neuroscience, Market Research, Decision Making, Customer Behavior, Data Analytics, Implicit Bias, Brand Strategy, Predictive Modeling, Behavioral Economics, Advertising Effectiveness, Cognitive Psychology, Emotional Response, Consumer Insights, Brain Imaging, Neurotechnology |
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Nathalie Malige is the CEO of Neurovalue.
1 people are employed at Neurovalue.