Autotrader is the most visited third-party car shopping site, attracting the largest and most engaged audience of in-market car shoppers. As a trusted automotive marketplace, Autotrader is powered by Cox Automotive exclusive consumer insights and data intelligence. Autotrader's AI-driven shopping experience enables consumers to confidently choose their next car faster, ensuring the leads dealerships receive are ready to close.
Autotrader offers comprehensive digital marketing and retailing solutions designed to help dealerships increase brand awareness, capture high-quality traffic, and integrate online and in-store shopping experiences through data-driven strategies and local market expertise.
Dealer.com delivers innovation across the automotive retail lifecycle, combining industry-leading, AI-powered digital marketing and high-performing websites that help dealers attract, engage, and convert shoppers more effectively.
Powered by Cox Automotive data, our platform connects insights, technology, and strategy to create more meaningful customer experiences and drive measurable business outcomes. From first click to final sale and beyond, we help dealerships operate smarter, move faster, and grow with confidence in a rapidly evolving digital marketplace.
Dealers Thrive Here | Solera Dealer Solutions is the retail automotive industry’s only true end-to-end ecosystem—where every best-in-class tool works seamlessly towards one goal: making it easier for dealers (and their customers) to thrive. No more juggling vendors, patching together systems, or settling for ‘good enough’ solutions.
From sales to service, payments to marketing, and beyond, we unify your entire dealership under one powerful, intelligent platform. So you can focus on what really matters: selling more cars, going above and beyond for your customers, and growing your business—without having to hack through the tech vendor jungle.
The global Solera entity is a leading provider of integrated vehicle lifecycle and fleet management software-as-a-service, data, and services. Through four lines of business – vehicle claims, vehicle repairs, dealer solutions and fleet solutions – Solera is home to many leading brands in the vehicle lifecycle ecosystem, including Identifix, Audatex, DealerSocket, Omnitracs, eDriving/Mentor, Explore, CAP HPI, Autodata, and others. Solera serves over 300,000 global customers and partners in over 100 countries. For more information, visit www.solera.com.