Founded in 2003 in Wilton, Connecticut, Blue Buffalo is the leader in premium quality, all-natural pet nutrition. The company has experienced double and triple-digit annual growth over the past several years behind strong advertising and marketing programs, and a continuous stream of new products. Blue Buffalo is the only brand of pet food that both advertises on television and also maintains a 1,500+ person staff of in-store product specialists that educate pet parents on the features and benefits of their products. The company sells its products through the leading national pet specialty chains, PetSmart, Petco, Pet Supplies Plus and over 10,000 neighborhood stores nationwide.
Primal Pet Foods was founded in 2001 with a mission to improve the overall health of pets by getting more raw and fresh foods into their bowls. A pioneer in the alternative pet food category, Primal has been supporting pets ancestral biological needs by crafting premium raw and freeze dried pet foods using whole food ingredients for nearly 25 years. Primal is a market leader in raw and freeze dried pet food in the neighborhood pet channel, and with the launch of its most recent innovation, Kibble in the Raw, Primal continues to set the industry standard. Primal nourishes dogs and cats with minimally processed recipes that are crafted from real whole foods for optimal health and digestibility.