mTraction Information

mTraction is a unified platform that provides Attribution data, Usage analytics & CRM for App Owners to help achieve key business priorities by engaging users through unique insights. Here are some of the key features of mTraction: Mobile app attribution: Track the source wise traffic efficiency on your app and use data insights in from of highly intuitive reports. Our integration with hundreds of media sources helps you run campaigns with multiple event post backs. In-app analytics & Cohorts: Monitor key usage metrics like unique sessions, session length, page-views, etc. for your app to & data-backed decisions related to your app marketing strategy. Fraud analytics: Pin-point the source of your app installs using our detectors and algorithms. Rely on authentic reports to prevent fraudulent encounters. Capture rich data: Use our Key Value Pairs to build multivariate reports based on data like demographics, location, usage patterns, etc. Segment builder: Create user buckets for effective retargeting. Segment your users by picking relevant data from usage patterns, demographics, etc. CRM & re-engagement: Re-engage your users with unlimited personalized push notifications. Customize your pushes using data powered by CRM & smart deep-linking. So, if you like what you read and want to know more, please visit mtraction.com or write us at connect@mtraction.com and we will be glad to setup a call/ meeting to know your business objectives and help you out the ‘mTraction’ way.