MSW Research Information

For over 50 years we’ve been helping our clients build their brands by providing deeper insights of needs, wants, desires and communications effectiveness. We offer a unique four pillar suite of products with linked measures that is rooted in foundational Customer and Brand research, extends to Advertising Evaluation and concludes with Advertising and Brand Health Tracking. Our process features a philosophy and consistent metrics rooted in our US Patented, independently certified sales validated measures of CCPreference™, CCPersuasion™ and Customer Acquisition Forecast™. Our methodologies are proven to be the most predictive and validated to marketplace sales outcomes available in the industry. Quirk’s said… “MSW has been validated to actual business results more than any other advertising measurement in the business.” And the Marketing Accountability Standards Board (MASB) said “MSW’s copy testing system, TouchPoint™, provides quantitative prediction of the likelihood and magnitude of ad impact on future sales volume and market share.” Our suite of products is offered in either full service, high touch consultancy with deep analysis. Or, when you need speed and cost savings, on our DIY platform, Insight Rabbit. We’ve transitioned our 50 years of experience into Insight Rabbit giving clients access to best in class research methodologies in a simple and intuitive DIY interface. Uncover brand and category insights, screen concepts, evaluate and optimize advertising, track advertising performance, and measure brand equity. Easily program a survey in a few minutes and have results in 24 hours or less - with a pricing model that’s affordable, and dashboard deliverables that exceed expectations. Phone: 516-394-6000 www.mswresearch.com