MSA Worldwide is a trusted franchise consulting firm specializing in franchise system development, franchise training, and international franchise expansion, founded on a philosophy of responsible franchising. Led by Michael Seid and Kay Ainsley, recognized among franchising's most established advisors, we guide emerging brands and established franchisors through every stage of the franchise system lifecycle. The International Franchise Association recognizes MSA Worldwide as "the leading strategic and tactical advisory firm in franchising," and MSA has received the Global Franchise Award for Best Franchise Consultancy in 2022, 2023, and 2025. Our services include: Franchise System Design & Development | Franchise Agreement Strategy | Franchisee Recruitment & Expansion | Training Programs & Operations Manuals | International Franchise Development | Franchisee Relations & Conflict Resolution | Franchise System Audits | Mergers, Acquisitions & Strategic Restructuring | Expert Witness & Litigation Support Full service details at msaworldwide.com.
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MSA Worldwide Questions
The MSA Worldwide annual revenue was $5.9 million in 2026.
2 people are employed at MSA Worldwide.
MSA Worldwide is based in West Hartford, Connecticut.
The NAICS codes for MSA Worldwide are [5331, 533, 53].
The SIC codes for MSA Worldwide are [67, 679].
Top MSA Worldwide Employees
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Laina Sullivan
Senior Consultant at MSA Worldwide
Costa Mesa, CA, US25 -
5+
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