Decathlon was founded in 1976 in Lille, France, with a mission to sustainably make sport accessible for the many.
Before too long Decathlon UK opened its first store in Surrey Quays, London, in 1999, to help the British population get more physically active through sport. We have since developed into a full multi-channel shopping experience, including over 40 purpose-built stores across the nation.
As a family-owned company, we create a unique range of expertly designed products across over 70 sports that offer unbeatable value for money. Our teammates are always on hand to share their passion and trusted expertise, giving you all the sports, advice, equipment and services, you need at the most affordable prices.
So, whether you’re a total beginner, or a regular, we’ve got it covered.
Let’s Play UK.
Since our humble beginnings, it's our products, services and prices that have kept our customers happy.
We're the only UK outdoor retailer to offer good, better and best choices from a £10 walking shoe to a £900 air tent. It's what our customers expect from an Aladdin's cave of outdoor gear and it's part of what makes us special. From experienced mountaineers to dog walkers and their dogs, everybody's welcome. We care more about those people than ticking boxes and we know it's what keeps them coming back.
Our values aren't just posters on the wall
We welcome everyone with open and enthusiastic arms, helping them to step into the outdoors whether it's to go walking, camping or fishing. Value matters too so we'll keep offering cracking deals and only selling customers what they need. Innovation is who we are. From unique product areas to exclusive brands, we're constantly looking for fresh ideas to keep things fun for our customers.
Our mission is clear:
inspiring everyone to get outdoors for less and love it as much as we do.
Founded to help customers get the most out of the outdoors, it's our name and it's our nature. This hasn't changed a bit and it never will.
The UK's premier retail stores and online shop for ski hardware, mountaineering equipment and outdoor clothing.
We first opened the doors of our first store in 1933. Since then Ellis Brigham Mountain Sports has become the most trusted Mountain Sports retailer in the UK.
We have 24 nationwide stores staffed by experienced and enthusiastic skiers, snowboarders and mountaineers and stocking the worlds leading brands
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