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MommyCon is a nationwide convention series dedicated to creating and nurturing a community of parents and parents-to-be in celebration of natural parenting. MommyCon takes a gentle and positive approach to educating parents about the emotional and physical benefits of natural birthing, breastfeeding and babywearing. We advocate values of holistic health, eco-friendly diapering, child safety standards and procedures, and female self-care and wellness. Our mission is to create a community of support, acceptance and non-judgement for women journeying through parenthood. The MommyCon experience comprises a full day of educational panels and workshops plus a product showcase hall of more than 50 exhibitors. Parents and children can expect to have every amenity and resource available at their fingertips. There is a Babywearing Lounge and Baby Gear Area with a try-no-need-to-buy philosophy; a Baby Food Court with talks on nutrition and eating challenges; a Baby Care Area and Cloth Diaper Resource Center, plus Baby Safe Play Spaces throughout the event. Each conference ends with $10,000 worth of giveaways and each attendee receives a gift bag from MommyCon sponsors. MommyCon is a family-run business, founded by entrepreneur Xza Higgins. When she was pregnant with her first child, Xza started a blog collective called the Mommy Dialogues. She organized living room meet-ups and cabin retreats for like-minded moms and moms-to-be. The informal gatherings grew so rapidly that MommyCon was created to fulfill the need of an under served community. Within four years, MommyCon has reached an audience of over 50,000 parents from nearly every state in the union. With roughly ten events per year, MommyCon travels to new locations nearly every month. MommyCon has become a champion of natural parenting in the USA – celebrating its historic, cultural and scientific roots.

MommyCon Questions

The MommyCon annual revenue was $18.3 million in 2026.

MommyCon is based in Highland Park, Illinois.

The NAICS codes for MommyCon are [45, 458].

The SIC codes for MommyCon are [564, 56].

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