ModelPeople Information

ModelPeople is a global deep insights & strategy consultancy. Our core competency is Strategic Empathy®, empathy-based insight generation and agile strategy planning. ModelPeople specializes in indirect qualitative and ethnographic methods (e.g. online ethnography, ethnographic observation, depth interviewing, group co-creation, semiotics) for deep insights into human behavior and experience, in the B2C and B2B brand context. The three steps of the Strategic Empathy® Process (Immerse, Activate, Inspire) involve an integrated approach to: insight generation, client team-based planning activities and multi-media story-telling for internal audiences. We have conducted hundreds of projects with B2C and B2B brands across numerous categories including healthcare, technology, packaged goods, fashion, retail, hospitality etc. Global reach with local cultural expertise is achieved through an international network of senior researchers, project managers and local research and recruiting partners.