MobPartner Information

Cheetah Ads, is the mobile advertising business of Cheetah Mobile Inc. (NYSE: CMCM), the leading mobile utility and content app developer. Cheetah Ads unifies Cheetah Mobile’s strengths in utility apps and mobile content under a single name with a strong focus on bringing vertical video ads to every kind of mobile moment. Cheetah Ads offers diverse, global reach with over 612 million users from 200+ countries across Cheetah Mobile’s owned and operated inventory, including News Republic, Live.me, Clean Master, and CM Security, and partner apps, such as musical.ly. Cheetah Ads places beautiful, fullscreen vertical video ads for the wide range of user contexts – from pre-social moments like AppLock, where brands can reach users before they unlock their favorite social apps; to in-social activity within hit influencer-powered apps like musical.ly and Live.me; to personalized content moments in News Republic; and utility moments in apps like Clean Master. Enhanced by Cheetah Mobile’s artificial intelligence expertise, Cheetah Ads helps brands reach the right audience, at the right time, in the right format throughout the entire purchase cycle. Please contact ads@cmcm.com for additional information.