Sina Sports Information

Sina Sports is the #1 destination for sports fans in China. Established in 1998, Sina Sports was the first ever online sports platform in China, offering fans a diversified platform to access the sports news and games they care about, including a website (sports.sina.com.cn), via mobile, and on the Sina Sports mobile app. Sina Sports as a broadcaster licenses and partners with over 90 sports properties, including the European Champions League, Bundesliga, MUTV, the Masters, PGA Tour, LPGA, Wimbledon, UFC, and the National Basketball League of Australia. In conjunction with its sister company Weibo, Sina Sports also operates its own and third party social media accounts with more than 100 million followers. Since 2015, Sina Sports has expanded its business to creating its own offline sporting events including Asia’s largest FIBA-certified Sina 3X3 Golden League basketball tournament, and Sina 5X5 Golden League, the leading futsal tournament in China. The growing portfolio of events also include Sina Cup Junior Ice Hockey Competition, Sina Future Star Equestrian Competition, Sina Cup Alpine Skiing, and Sina China Bodybuilding and Fitness Competition.