mobileYouth Information

mobileYouth is a research advisory firm focused on the youth mobile market. We help mobile telecoms clients write their youth strategies. Our annual Mobile Youth Report which is sold into over 80 countries and 300+ clients. We are a team of digital anthropologists, published authors and research analysts covering 65 markets. mobileYouth was founded by Graham Brown and Josh Dhaliwal in 2001 to provide IT, telecoms and media clients with research on youth mobile culture. We work with major brands such as Nike, Vodafone and MTV who want to reach out to the next generation of customers but are uncertain how to do that and confused as to how to reach them. We work with you to understand your business model and provide market reports on how the next generation uses mobile phones and the implications for your business. We provide you with information on “why” your prospects are using mobile phones the way they are and help you understand the implications for your business, so that you can make meaningful decisions on how to connect with these users now, and also in the future.