mobile STIR Information

Bringing data to every idea. Editorial teams and writers now have a new way to test their story ideas before they are written. A real-time metric that scores each audience segment’s interest level in a story idea. mobile STIR uses AI and deep learning to score a story idea based on how aligned it is with historical story success metrics and audience data. We provide a fast, meaningful metric that scores your story idea based on the appeal to your audience.