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Headquartered in San Diego, California, Mitchell 1 has provided quality repair information solutions to the motor vehicle industry for 100 years. The Mitchell 1 family of products includes a complete line of integrated software solutions to help auto, medium and heavy truck professionals improve productivity and profitability. ProDemand® optimized with SureTrack® is the most complete solution for OEM and experience-based repair information. Manager™ SE is the industry standard for mechanical estimating and shop management information. The SocialCRM digital marketing solution delivers automated marketing and customer engagement tools to help shop owners improve their bottom line profits. For the trucking segment, Mitchell 1’s online solutions provide information required to estimate labor times, diagnose and repair all makes of Class 4-8 trucks. Mitchell 1 is a recipient of the ASE Blue Seal of Excellence award. For more information on Mitchell 1 products and services, visit the company’s website at www.mitchell1.com and read the Shop Connection blog at www.mitchell1.com/shopconnection.

Website https://mitchell1.com/
Revenue $93.5 million
Employees 552 (358 on RocketReach)
Founded 1918
Address 16067 Babcock Street Mitchell 1, San Diego, California 92127, US
Phone (888) 724-6742
Technologies
Industry Software, Software Development, Custom Software & Technical Consulting, Web-based Automotive Repair Information and Diagnostics, Digital Marketing and Business Performance Solutions for Automot, Automotive Shop Management System Software, Diagnostics, Repair Information & Labor Estimating for Class 4-8
Web Rank 82530
Web Visits 949310
Keywords Automotive Repair Software, Automotive Maintenance Software, Diagnostic Software, Repair Shop Software, Mechanic Software, Automotive Software Solutions, Auto Shop Software, Car Repair Software, Vehicle Maintenance Software, Auto Repair Software, Automotive Data, Motor Vehicle Software
Competitors AutoZone, Snap-on, Mitchell International, ALLDATA, RepairPal, Solera | Identifix, MD Auto Repair, CarMD.com Corporation, Chilton Publishing, auto repair cloud +27 more (view full list)
SIC SIC Code 73 Companies, SIC Code 737 Companies
NAICS NAICS Code 511 Companies, NAICS Code 513 Companies, NAICS Code 511210 Companies, NAICS Code 51121 Companies, NAICS Code 5112 Companies, NAICS Code 51 Companies

Mitchell1 Questions

The Mitchell1 annual revenue was $93.5 million in 2026.

Jon Larue is the President - Snap-on Incorporated and CEO - Mitchell 1 of Mitchell1.

358 people are employed at Mitchell1.

Mitchell1 is based in San Diego, California.

The NAICS codes for Mitchell1 are [511, 513, 511210, 51121, 5112, 51].

The SIC codes for Mitchell1 are [73, 737].

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