Miros Information

Miros allows shoppers to find fashion when they don’t know how to describe it, or when they don’t even know what they are looking for. Think of it as predictive personalization: it surfaces products by how much I like how they look but can’t describe what I’m looking for. --- Fashion eCommerce loses half of its sales because in this industry nobody knows how to make the products searchable. If you can’t find, you can’t buy. No universal taxonomy exists to describe fashion. Shoppers do not know the right words to search for what they like. Fashion is visual, but the search is not. Meanwhile, because you can’t filter products by how much you like them, you’ll have to browse thousands of products – many of which you’ll dislike. When shopping feels tedious, the shopper quits. Miros gives shoppers a new language to express what they are looking for - far richer and more accurate than any existing search technology.