Strength looks different to everyone. At Mirafit, our mission is to make strength and fitness training more accessible, realistic and achievable for all. From first-time workouts to elite performance, we’re here to support every stage of the journey and champion real progress. We design quality, functional and affordable equipment for every level: from entry-level home setups to heavy-duty systems used by professional athletes and commercial gyms. Wherever you are in your strength and fitness journey, we’re here to support your progress.
| Website | https://mirafit.co.uk/ |
| Revenue | $14.5 million |
| Employees | 23 (15 on RocketReach) |
| Founded | 2013 |
| Technologies |
JavaScript
,
HTML
,
PHP
+35 more
(view full list)
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| Industry | Online and Mail Order Retail, Fitness & Dance Facilities, Recreation, Hospitality |
| Keywords | Strength Training Gear, Fitness Equipment, Home Gym Equipment, Strength Training, Home Gym, Bodybuilding Equipment, Workout Equipment, Crossfit Equipment, Weightlifting Equipment, Weight Training Equipment, Exercise Equipment, Gym Equipment, Fitness Gear, Sports Equipment, Training Equipment, Conditioning Equipment, Exercise Accessories, Gym Accessories, Fitness Accessories, Workout Accessories |
| Competitors | Life Fitness, Myprotein, Decathlon UK, Rogue Fitness, Bodybuilding.com, Fitness Superstore, Sports Direct Group, JTX Fitness, Nordic Track Inc, ProForm +27 more (view full list) |
| SIC | SIC Code 799 Companies, SIC Code 79 Companies |
| NAICS | NAICS Code 71 Companies, NAICS Code 713 Companies, NAICS Code 7139 Companies |
Looking for a particular Mirafit employee's phone or email?
Mirafit Questions
The Mirafit annual revenue was $14.5 million in 2026.
Simon Doidge is the Founder and CEO of Mirafit.
15 people are employed at Mirafit.
The NAICS codes for Mirafit are [71, 713, 7139].
The SIC codes for Mirafit are [799, 79].
Top Mirafit Employees
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Simon Doidge
Founder and CEO at Mirafit
Norwich, England, GB2 -
Martin Gilmour
Head of SEO at Mirafit
Norwich, England, GB1 -
Thomas Oliver
Head of Creative Production at Mirafit
Norwich, England, GB2 -
Sandy Cleland
Product Manager at Mirafit
Edinburgh, GB2 -
Rosina Doidge
Business Development Manager at Mirafit
Norwich, England, GB -
Tony Thrussell
Videographer at Mirafit
Norwich, GB1 -
Callum Burns
Photographer at Mirafit
Norwich, GB11 -
Gareth Seaborne
Sales Manager at Mirafit
Norwich, GB3 -
Anna Tuminska
Accounts Manager at Mirafit
United Kingdom1 -
Alexandra Bohme
International Sales at Mirafit
Great Yarmouth, GB
