The story of American Girl started in 1986 with Pleasant Rowland, a writer and retired teacher from Chicago with a brilliant idea. Pleasant found inspiration to create educational dolls with historic backstories after a visit to Colonial Williamsburg, Virginia.
Originally known as Pleasant Company, American Girl started with sending out catalogues until we opened our first retail location in Chicago in 1996. Pleasant Company was purchased by Mattel in 1998 and renamed American Girl in 2003. American Girl offers an inspiring world of dolls, content, and experiences that nourish a girl’s spirit and helps develop her strength of character. American Girl has earned the loyalty of millions and the praise and trust of parents and educators.
With best-selling lines including Truly Me™, Girl of the Year™, Bitty Baby™, WellieWishers™, and the classic historical character line BeForever™, American Girl sells products through its award-winning catalogue, on americangirl.com, and in its proprietary U.S. experiential retail stores.
American Girl is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.americangirl.com or connect with American Girl on YouTube and Facebook.
Madame Alexander dolls are realistic, quality dolls are meant to be played with and loved for a lifetime, so children learn to form meaningful, enduring relationships. That is why Madame always said “love is in the details.”
Madame Alexander is a heritage toy brand born and bred in New York City, founded in 1923 in Manhattan by Madame Beatrice Alexander Behrman.
After nearly 100 years in business, the Madame Alexander Doll Company is devoted to carrying on Madame’s mission of creating beautiful, quality dolls that deliver invaluable play experiences for children and inspire passion in collectors.
Madame Alexander viewed dolls as valuable learning tools that could teach children empathy, compassion and responsibility. We promote imaginative play with simple accessories, allowing young minds to dream worlds of their own making.