Milus International SA Information

Milus, created in 1919, marks its return to watchmaking taking centre stage with two new collections – LAB & ICONIC , successfully celebrating its 100 years anniversary. The brand-new LAB collection and the Iconic line, interpreting two legendary Milus models – both witness the brand’s century watchmaking excellence. With its pure and ultra-contemporary designs mimicking urban lines, the new Milus finds its home amongst lovers of graphic design and fine watchmaking. All models are fitted with Swiss-made automatic movements, presented in a sophisticated and useable travel pouch. Refined and minimalistic in harmony with its legacy, Milus stands out of the crowd to enhance its close affinity with today’s modern individual. The new Milus watches will be available online and in concept stores, as well as at selected traditional points of sale. With its new watches, the brand delivers a transparent as well as a sustainable quality offer at reasonable prices. Milus watches dress the wrist and are seamlessly designed to reflect the personality of its owner. Milus appeals to today’s watchmaking enthusiast, allowing him to become a part of the brand’s history: the watch owner becomes its ambassador.