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MidSchoolMath is founded on the idea that pretend play and storytelling, the oldest architectures of human learning, transform student attitudes, improve test scores and establish a solid foundation for future learning. Through immersive environments, from multi-media platforms to live forums, MidSchoolMath uses the power of story to create dialogue and experience to facilitate a paradigm shift, resulting in systematic change. Scott Laidlaw, Ed.D. and Jennifer Lightwood, CPA, blended the worlds of education and business in 2009, to establish a dynamic organization that is capturing, and sharing, the big stories in education.

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The MidSchoolMath annual revenue was $2 million in 2026.

Jen Lightwood is the Founding Partner, CFO and Executive Producer of MidSchoolMath.

5 people are employed at MidSchoolMath.

MidSchoolMath is based in Taos, New Mexico.

The NAICS codes for MidSchoolMath are [611, 61111, 611110, 61, 6111].

The SIC codes for MidSchoolMath are [821, 82].

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