Michael Parness Location
- Colorado, United States
Michael Parness Work
- 2024 - now CMO and GM @
- 2023 - 2024 CMO @
- 2013 - 2022 CMO @
- 2012 - 2013 SVP, Global Marketing @
- 2011 - 2012 Director, US Marketing - Tefal Cookware and Appliances @
- 2004 - 2010 Sr. Director, Juvenile and Preschool @
- 2003 - 2004 Sr. DTC Product Manager @
- 2000 - 2003 Director Of Consumer Products and Client Services @
- 1998 - 2000 Sr. Product Designer @
Michael Parness Education
- Rutgers Business School
Master of Business Administration (Marketing)
2011 - 2012 - Rutgers Business School
Master of Business Administration
2011 - Fashion Institute of Technology
Bachelor of Fine Arts (Design)
1992 - 1994 - Pratt Institute
(Industrial Design)
1987 - 1991
Michael Parness Skills
- Creativity and Innovation
- E-Commerce
- Leadership
- Brand Management
- Product Marketing
- Brand Development
- Product Development
- Marketing Strategy
- Strategy
- Product Management
- Customer Insight
- Integrated Marketing
- Marketing
- Management
- Cross-functional Team Leadership
- Strategic Partnerships
- Creative Direction
- Consumer Products
- Disney
- Tabletop
- Positioning
- Omni
- Capacity Planning
- Visual Merchandising
- Road Maps
- Planning
- Facebook API
- Suppliers
- Human Factors
- Printing
- Extrusion
- Pottery
- Modular
- Demand Planning
- Vendors
- Sales
- Trend Analysis
- Cpsia
- Design Engineering
- Commercialization
- Veritas
- ODM
- Content Marketing
- Market Research
- Competitive Analysis
- Lead Time Reduction
- Digital Marketing
- ROMI
- Merchandising
- Invention
- Housewares
- Talent Acquisition
- Revenue Streams
- Photo Shoots
- New Opportunities
- Adoption
- Road
- Purchase
- Construction
- Safety Compliance
- Product Categories
- Cross Functional Team Leadership
- Segmentation
- Organic Growth
- Briefs
- Category Management
- Toys
- Content Development
- Shopper Marketing
- Key Account
- Design
- New Channels
- Marketing Agency
- Inventory Management
- Profitable Growth
- B2C marketing
- Continuous Improvement
- Patents
- Vendor Partnerships
- Sda
- Integration
- Metrics
- Data Mining
- Bookings
- Carriers
- Committees
- Print Production
- GAP
- Grocery
- Consumer Insight
- SharePoint
- RFQ
- Approvals
- B2B
- Digital Strategy
- EBITDA
- Material Selection
- Private Label
- Profit
- Financial Planning
- Product Planning
- Brand Awareness
- Forecasting
- IP
- Team Leadership
- Fit
- MAP
- Engineering
- SEO
- Playback
- CVS
- GTM
- Inventory
- Turnover
- Direct Sales
- Product Innovation
- Operations Management
- Acquisitions
- Asset Management
- Pricing Strategy
- Trend Research
- Distributors
- Accessories
- Supply
- Organizational Design
- Project Management
- POP
- Copywriting
- Webisodes
- Partnerships
- Tactics
- Value Engineering
- PPC
- P&L
- B2C
- Edutainment
- Shopping Cart
- Social Media
- Promotional
- Channel Strategy
- Brand Marketing
- Strategic Business
- RFP
- Agency Liaison
- Retail
- IRI
- Management System
- Strategic Roadmaps
- Graphic Design
- Industrial Design
- Vendor Relations
- Global Business Development
- Marketing Mix
- Product Safety
- New Product Ideas
- Business Development
- Schedules
- Negotiation
- Draping
- Advertising
- Strategic Planning
- P&L Analysis
- QC
- Licensing
- Operations
- Private Brands
- Competitive Advantage
- Macro
- Color Palette
- Trade Marketing
- Design Thinking
- Apparel
- Ethnography
- Buyer
- House
- ASTM
- Intellectual Property
- Ctl
- Product Specification
- Presentations
- Pricing
- Brand Architecture
- Corporate Identity
- Packaging
- Deals
- Project Managers
- NASCAR
- Art
- Illustrator
- Food
- Account Management
- History
- Resources
- Pod
- Graphics
- Brand Identity
- Sales Channel
- Sourcing
- Electronics
- Vendor Management
- Product Design
- Casting
- Video
- Go
- Fashion
- Analytical Skill
- Manufacturing
- Strategic Marketing
- Cookware
- Commerce
- SEM
- Liaison
- Budgets
- Kaizen
- Equity
- Due Diligence
- Optimization
- Lists
- Nielsen
- EMEA
- Mergers and Acquisitions
- Architecture
- SWOT analysis
- Financial Metrics
- POS
- Deliverables
- SQL
- Photoshop
- Thailand
- Market
- Channel
- Slide Preparation
- International Sales
- User Experience
- Cost
- Orient
- Mentoring
- ESL
- Bear
- Cat
- Sku Rationalization
- Dol
- Qualification
- Mass
- Go to Market Strategy
- Love
- Capital
- Los Angeles
- Protecting
- Appliance
- Coordination
- Joining
- Communication
- Project Bidding
- Active
- Safety
- Direct to Consumer
- Bill of Materials
- Pages
- CMO
- Advocacy
- Responsibility
- Customer Experience
- Injection Molding
- International
- Structured Finance
- Business Insights
- Business Planning
- Proposal Writing
- Einstein
- Extending
- Preschool
- Digital Business
- Trading
- Endorsements
- Recruiting
- Core Business
- Driving
- Entrepreneurship
- Temporary Placement
- Parenting
- Legal Requirements
- Voice of the Customer
- Text Editing
- Parenthood
- CRM
- APAC
- Hiring
- FEED
- Accounting
- Consumer
- Reports
- Textiles
- Branding
- Research
- .NET
- Power
- SAP
- Space
- Middle Market
- Business Expansion
- Client Services
- Direct Response Television
- Business Alignment
- Pink
- Warehouse Management
- Digital TV
- Executive Leadership
- Project Planning
- Golang
- Opt
- Identity
- Media
- Utility
- Websites
- Feeding
- E Commerce
- Drop
- Promise
- Trade Shows
- Target Costing
- Milestone
- Logic Gates
- Cut and Sew
- San Diego
- Margin Improvement
- Equities
- Project Portfolio Management
- Asset
- China
- Ecomm
- Evaluation
- Coordinated
- Glenview
- Reduced Costs
- Sales Operations
- B Roll
- Idea Generation
- 50m
- Amazon
- Dtr
- Trend
- HTTPS
- Revenue
- Key Performance Indicators
- Global Projects
- Licensing Agreements
- Rebranding
- Internet Protocols
- Product Placement
- Coca Cola
- New Business Development
- Bmt
- Scheduling
- Shares
- PE
- Analysis
- Liberty
- Rights
- Moving
- Applications
- Cast
- Inspiration
- Project
- Contractual Agreements
- Launching
- Vendor Relationship Management
- Covers
- User Interface
- Oracle Enterprise Manager
- Portfolio
- Blogging
- Watches
- Investments
- P&g
- Global Marketing
- Supply Chain
- Employee Benefits
- Selling
- Flexible
- Fans
- On Site
- Seattle
- Return on Investment
- Data Mapping
- Value Creation
- FMCG
- Legal
- Fire Management
- Pets
- Die
- Insurance Planning
- Public Relations
- Short
- Organizational Learning
- Monitors
- Panther
- Execution
- Financial Forecasting
- Channel Partners
- Quotes
- Juvenile Products
- Asia
- Sold
- 1 Yr
- Ncsa
- Property
- Denver
- Road Map
- Private Equity
- Quality Control
- Reporting
- Strategic Vision
- Marketing Research
- Plush
- Cut
- Appliances
- Engagement Planning
- Home
- Hpp
- Stage
- Interactive Advertising
- Data Driven Testing
- Business Process Mapping
- Studio
- YouTube
- Microsoft Exchange
- Explore
- Alternate
- 50k
- Product Lifecycle Management
- Rate
- Building Brand Awareness
- Community Management
- Farms
- Private Cloud
- Bod
- Coordinate
- P&l Management
- E Commerce Seo
- Contract Negotiation
- Direct Marketing
- Consumer Behavior
- Marketing Analytics
- Strategic Thinking
- Coaching
- Talent Management
- Teamwork
- Interpersonal Skills
- Brand Strategy
- Strategic Leadership
- Data Analytics
- Search Engine Optimization
- Team Building
- Business to Business
- People Management
- Business Acumen
- Client Relations
- eCommerce
- Social Media Marketing
Michael Parness Summary
- Michael Parness, based in Colorado, United States, is currently a CMO and GM at BARK. Michael Parness brings experience from previous roles at JustFoodForDogs, Outward Hound, diono® and Groupe SEB. Michael Parness holds a 2011 - 2012 Master of Business Administration in Marketing @ Rutgers Business School. With a robust skill set that includes Creativity and Innovation, E-Commerce, Leadership, Brand Management, Product Marketing and more. Michael Parness has 2 emails and 1 mobile phone numbers on RocketReach.
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Others Named Michael Parness
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Top BARK Employees
Dave Stangle
VP Brand Activation
New York, NY, US
Jess Berkin
Vice President, Brand and Marketing, BARK Air
Savannah, GA, US
Scott Sterling
Vice President, People Operations
New Albany, OH, US
Mike Novotny
President, BARK Air
New York, NY, US
Zahir Ibrahim
Chief Financial Officer
New York, NY, US
Michael Parness
CMO and GM
Colorado, United States
Michael Black
President
United States
Meghan Knoll
Chief Experience Officer
New York, NY, US
Gary Burns
VP Engineering at BARK
New York, United States
Jeffrey Awong
Senior Vice President - Supply Chain
New York, NY, US
Paul Banker
VP of Marketing
Denver, CO, US
Jeremia Venter
Vice President, Supply Chain
San Diego, CA, US
Matthew Gourdin
Vice President International
United Kingdom
Michael Mougias
Vice President, Investor Relations and FP and A
New York, NY, US
Brian Dostie
VP, Corporate Controller
Cincinnati, OH, US
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