Pure Harvest Smart Farms is a pioneering, technology-enabled agribusiness headquartered in the United Arab Emirates, focused on sustainable year-round production of premium-quality fresh fruits & vegetables. We are committed to delivering on our mission of farming extraordinarily flavourful, affordable, and locally grown fresh produce, by innovating across the full value chain of controlled-environment agriculture (CEA), including technology design, procurement, construction, and farm operations, and then marketing & selling products through our global consumer brand.
Our world-leading yields are the result of our inventive approach to farming. We originated the Middle East's first semi-automated, high-tech hybrid growing system, and then applied horticultural best practices, to tackle some of the region's principal challenges, including food security, water conservation, economic diversification, and sustainability demands. We have secured over USD 387 million of capital commitments to-date from a truly global investor base – from California, USA to Seoul, Korea – who recognize the value of our mission and our commitment to sustainable agriculture.
The Fruit Company specializes in premium gourmet gifts, but we are not any ordinary gifting company which is why we have been featured as one of Oprah's favorite things in her "O" Magazine Gift Guide, and highlighted by media influencer Robyn Spizman. One of the main things that set us apart from competitors is that we use ONLY premium grade fruit, and even that is sorted three times before it makes the cut to our gifts. Furthermore, our Complimentary Corporate Concierge Program allows for customization and the ability to incorporate a brand into the gift, and our HarvestClub members have the ability to customize the months they receive their fruit at any time. We have harder-to-find options such as Gluten-Free, Kosher, and Organic gift items as well.
Our roots extend back to 1942, when Roy Webster founded Webster Orchards and began delivering extraordinary pears and apples to the Hood River Valley of northern Oregon.
Roy’s grandsons, Scott and Addison, grew up in the family business of growing fruit. Their Dad’s love for growing fruit and the family business was an inspiration. After leaving the valley to pursue their academic and professional careers, they returned with the same vision of expanding the Webster Orchard venture.
Today The Fruit Company owns over 600 acres of fruit trees and blueberry fields and does much of its business through online orders at thefruitcompany.com, compared to their grandfather’s first mail-order catalog. The Fruit Company has also been one of the top 15 growing companies in Oregon and part of Internet Retailer’s Top 50 “Best of the Web.”
Our goal remains unchanged: Bring the Nation the World's Finest Fruit™. We welcome you to visit our website and make someone smile with a fresh fruit gift.
Get contact details of over 700M profiles across 60M
companies – all with industry-leading accuracy. Sales and Recruiter users, try out our
Email Finder Extension.
Find business and personal emails and mobile phone numbers
with exclusive coverage across niche job titles, industries, and more
for unparalleled targeting. Also
available via our
Contact Data API.