Principal, CRM and Lifecycle Strategy Consultant @ MJM Collaborative Consulting, LLC (January 2020 - January 2024)
Senior Engagement Strategy Director @ (January 2014 - January 2020)
CRM Strategy Lead @ (November 2012 - January 2014)
Customer Strategy Director @ (January 2011 - December 2012)
Customer Engagement Strategist (Healthcare) @ (June 2010 - May 2011)
Senior CRM Strategist @ (November 2007 - June 2010)
Account Executive (U.S. Army) @ (November 2006 - November 2007)
Assistant Account Executive @ (February 2005 - November 2006)
Account Coordinator @ (May 2004 - January 2005)
Melissa Malcolm Education
Grady College of Journalism and Mass Communication, University of Georgia
Bachelor's degree (Journalism, Advertising)
Melissa Malcolm Skills
B2B
CRM
Communications Planning
Consumer Packaged Goods (CPG)
Customer Engagement
Customer Experience
Customer Journey Mapping
Customer Lifecycle Management
Customer Relationship Management (CRM)
Customer Segmentation Strategy
DTC
Data Analysis
Digital Marketing
Digital Strategy
Direct Marketing
Email Marketing
Growth Strategies
Healthcare
Hiring
Integrated Marketing
KPI Reporting
Lead Generation
Leadership
Management
Marketing Analytics
Marketing Operations
Marketing Strategy
New Business Development
Organizational Change
Presentation Skills
Product Lifecycle Management
Product Management
Product Marketing
Professional Mentoring
Request for Proposal (RFP)
Revenue & Profit Growth
Start-up Consulting
Strategic Consulting
Teaching
Training
User Personas
Workshop Development
Strategy
Advertising
Marketing
Program Management
Interactive Marketing
Mobile Devices
Brand Development
Corporate Communications
Training Facilitation
Cxm
Product Launch
Melissa Malcolm Summary
Melissa Malcolm, based in Atlanta, GA, US, is currently a Vice President, Director, Connections Strategy @ Digitas at Digitas North America. Melissa Malcolm brings experience from previous roles at AREA 23 | An IPG Health Company, MJM Collaborative Consulting, LLC, Ogilvy One and Iris Concise. Melissa Malcolm holds a Bachelor's degree in Journalism, Advertising @ Grady College of Journalism and Mass Communication, University of Georgia. With a robust skill set that includes B2B, CRM, Communications Planning, Consumer Packaged Goods (CPG), Customer Engagement and more. Melissa Malcolm has 2 emails and 1 mobile phone numbers on RocketReach.
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