Senior Vice President @ (February 2024 - August 2025)
Chief Strategy Officer (CSO) @ (April 2023 - November 2023)
GVP, Global Experience Strategy team leader @ (August 2022 - March 2023)
Group Vice President, Strategy @ (August 2018 - August 2022)
SVP Strategy @ (July 2017 - August 2018)
VP Strategic Planning @ (March 2013 - July 2017)
Planning Director @ (January 2011 - March 2013)
Product Strategy and Planning Lead @ (January 2011 - January 2013)
Senior Lexus Planner @ (January 2007 - January 2010)
Management Associate - Management Development (GMA) Program @ (January 2005 - January 2007)
Mitsy Baranello Education
UCLA Anderson School of Management
MBA (Marketing and Strategy)
2003-2005
Cornell University
B.S. (Communication Theory)
1993-1997
Mitsy Baranello Skills
Positioning
Creative Strategy
Pricing
Website Development
Lead Generation
Qualitative Research
Benchmarking
Engagement Marketing
Customer Insight
Competitive Analysis
Digital Marketing
Analytics
Digital Strategy
Marketing Strategy
Integrated Marketing
Strategic Planning
Project Management
Leadership
Strategy
Product Marketing
Market Research
Advertising
Marketing Communications
Cross-functional Team Leadership
Creative Direction
Product Management
Marketing
Online Advertising
Management
E-commerce
E Commerce
Consumer Insight
Social Media
Competitive Insight
Competitive Assessment
Business Insights
Insight Generation
Cross Functional Team Leadership
Online
Segmentation
Social Media Marketing
Competitive Landscape
Focus
Digital Transformation
Online Marketing
Brand Development
Loyalty Marketing
Digital Media
Team Management
Financial Services
Interactive Marketing
Strategic Thinking
Business Strategy
Brand Management
CRM
Mitsy Baranello Summary
Mitsy Baranello, based in Boston, MA, US, is currently a Executive Vice President, Addressable Relationships at Digitas North America. Mitsy Baranello brings experience from previous roles at Digitas North America, Icreon and Huge. Mitsy Baranello holds a 2003 - 2005 MBA in Marketing and Strategy @ UCLA Anderson School of Management. With a robust skill set that includes Positioning, Creative Strategy, Pricing, Website Development, Lead Generation and more. Mitsy Baranello has 3 emails and 1 mobile phone numbers on RocketReach.
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