Melabelle Information

Melabelle was established by designer Bella Cager in 2010 during a sabbatical that saw her travel to Indonesia and Australia. Melabelle is feminine with an emphasis on cut, ensuring garments look good on a woman's body — not just in magazine's and model shots. Most importantly, everything has been designed so it is easy to wear and quite simply, fits. Chosen fabrics are hand dyed while prints are designed by Bella exclusively for Melabelle. The SS11 collection has been described as quintessentially English with a slightly 'nostalgic' feel and is inspired by the English seaside where Bella used to spend summer holidays as a child. The colour palette for the collection is deliberately subtle, and enables women to create a capsule wardrobe that will take them from work to dinner - with picnics, races, weddings and holidays thrown in along the way.