Mediumroast, Inc. Information

Mediumroast exists because product plans built on gut feel and internal debate fail more often than they should. We call that "disinformation" not lying, just planning without evidence. We learned this the hard way. In the early 2000s, our founders sat between Product and Engineering teams that didn't trust each other, both chasing the same unanswerable question: did a customer actually ask for this? The only fix was getting engineers on the road with product managers, sitting in front of users, researching competitors, and settling arguments with evidence together. As we reflected on this experience, we realized that our company's competitive advantage was exceedingly rare in today's landscape. This prompted us to explore how we could make this advantage more common. We came to the realization that we could encode our experiences into software and complement it with services to help teams plan better, with a clear understanding of the "why" behind their decisions. That habit became a company. Mediumroast builds open-source, evidence-based tooling for competitive intelligence and product discovery, plus the data products that make the evidence usable: - Industry Classification Systems — standardized global Industry Classification systems as a queryable data product - Vault — the distribution layer that gets data products into your hands - Manifold — a coordination layer so your tools (and your AI agents) coordinate between one another We're a small team (2-10 people) and we build in public, including headless-macs, our open-source tool for turning Apple Silicon Macs into home-lab LLM inference servers. If you're a Product, Business Development, or Customer Success team tired of planning on assumptions, we're building the evidence layer you're missing.