MEDDICC Information

MEDDICC is the home of MEDDIC and MEDDPICC. We help B2B sellers and sales teams learn MEDDPICC and get the most from it in every deal. MEDDIC is the sales qualification framework created at PTC in 1996. It helps sellers understand Metrics, Economic Buyer, Decision Criteria, Decision Process, Implicate the Pain and Champion. MEDDPICC, the version we teach, adds Paper Process and Competition for complex B2B deals. Founded by Andy Whyte in 2020, MEDDICC helps go-to-market teams make MEDDPICC their common language, from first conversation to signed contract. [Add proof, e.g. "More than X sellers certified across X countries."] How we help you learn MEDDPICC and get the most from it: • Learn it (Adaptive Enablement): on-demand courses, the MEDDPICC Masterclass, certification, playbooks and live virtual sessions • Apply it (Applied Execution): professional services that tailor MEDDPICC to your sales process and build it into your CRM, deal reviews and forecasts • Improve with it (Actionable Insights): software that records calls, scores deals against MEDDPICC and surfaces next best actions We work with CROs, sales leaders, RevOps and Enablement teams at B2B companies, from fast-growing mid-market teams to global enterprises. The result: teams that use MEDDPICC well, with better-qualified pipeline, bigger deals, shorter sales cycles and forecasts you can trust. Start learning MEDDPICC at meddicc.com