Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing conceived to meet the growing demands of the discerning customer. We are a leading provider of technology products, services and solutions. With our stores spread across UAE, Bahrain, Oman & Egypt and Saudi Arabia we serve over 1 million customers every month. Sharaf DG is not just an electronics store, but a new lifestyle experience where customers can find the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances and much more. Along with retail ,Sharaf DG is also into Energy , Franchise & B2B business. As of our workforce, our employees’ knowledge, passion and commitment are recognized through pay, benefits and rewards that are among the best in the industry. Our diversified team from 40 different nationalities have the passion to render the most unmatched & exceptional service experience to our customers.
Nesto Hypermarket is a well-known name across homes in the Gulf region. Founded by Mr. K P Basheer, Chairman of Western International Group in 2004 and led by Managing directors Mr. Siddique Pallolathil, Mr. Jamal Kp, and directors Mr. Nawas Kp, Mr. Noufal Kp and Mr. Athif. Nesto has been one of the fastest growing retail chains in the Gulf Cooperation Council (GCC) locations.
The Group’s tagline – ‘Nesto, all that you need’ – represents the company’s vision of being a one-stop shop for the people in the region. It caters to the multi-ethnic community residing in all its locations and therefore, stocks a huge amount of international products besides the locally manufactured items. With its headquarters in Ajman, the company has 100+ outlets in the GCC locations and employs over 10000 people of various nationalities.