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MAXMEDIALAB is Australia’s leading luxury media and communications agency that drives meaningful impact and achieves lasting value. Established in 2011, Lynette Phillips channelled over two decades of luxury media expertise into creating a next generation, full-service business model: a modern agency for modern needs. The team at MAXMEDIALAB focus on connection, communication and a true 360-approach. The agency features services that respond to the current media climate, including: public relations, event production, brand activations, media buying, out of home advertising, influencer partnerships and campaigns, and social media management. MAXMEDIALAB produces distinct work through this innovative model, connecting brands with media, creators and a wider global audience to makes waves in both the digital and physical spaces. At MAXMEDIALAB, the team expertly crafts innovative communication strategies designed to generate proven success. Bringing bold ideas to life for exceptional names, MAXMEDIALAB partners with international brands including Audemars Piguet, Hermès, Giorgio Armani, Ralph Lauren, Rémy Martin Penfolds and more. With reigning expertise in the beauty sphere, MAXMEDIALAB is proud to be the strategic team behind some of the most successful Australian launches, including: Fenty Beauty, Fenty Skin, Haus Labs by Lady Gaga, and DOLCE&GABBANA Beauty. MAXMEDIALAB also works with a portfolio of global skincare leaders like La Prairie, Avène, Klorane, HydraFacial and more. For further enquiries, please contact info@maxmedialab.com

MAXMEDIALAB Questions

The MAXMEDIALAB annual revenue was $4 million in 2026.

Lynette Phillips is the CEO and FOUNDER of MAXMEDIALAB.

29 people are employed at MAXMEDIALAB.

MAXMEDIALAB is based in Sydney, New South Wales.

The NAICS codes for MAXMEDIALAB are [5418, 54182, 54, 541820, 541].

The SIC codes for MAXMEDIALAB are [874, 87].

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