Maximal Concepts Competitors

Mondrian Seoul Itaewon is an immersive lifestyle destination fueled by bold, captivating designs expressed through a playful mindset–an ideal choice both for forward-thinking locals and for international visitors who are looking for fresh and exciting cultural experiences. There is a wealth of options for food and drink connoisseurs. Whether it's a Mediterranean feast at Cleo, a party at Altitude, a sophisticated cocktail at Blind Spot, or raising a glass at the Rumpus Room, there's something for everyone. Enjoy unique experiences that combine the very best of local culture and international flavor.

Zuma award-winning Japanese restaurants have led the way for more than 20 years with their sophisticated twist on ‘izakaya’-style informal dining: a contemporary take on authentic Japanese cuisine which is innovative, while still rooted in traditional methods. Zuma was founded in Knightsbridge, London in 2002 by chef Rainer Becker and quickly established an enviable worldwide reputation. Using the best ingredients combined with the knowledge and respect for authentic Japanese cuisine, Zuma has established itself as a world renowned restaurant. Currently located in London, Hong Kong, Dubai, Istanbul, Miami, Bangkok, Abu Dhabi, New York, Rome, Las Vegas and Boston, Zuma truly is a global force in luxury hospitality. From the warmth and professionalism of our service to the precision and skill of our chefs, every aspect of Zuma is designed to produce an exemplary customer experience. Seeking to create an interior space to match the Zuma ethos, Rainer Becker established a long-term collaboration with Noriyoshi Muramatsu, who worked with esteemed Tokyo design company Super Potato in their first project outside Japan. The result is a stylish environment that blends traditional craftsmanship with urban modernity and takes in every aspect, from staff uniforms to walls and tableware. Zuma is the result of a dedication and attention to detail that is rarely seen in any business. Its reward can be seen not only in our numerous awards, but also in the enduring loyalty of our clientele. Alongside Zuma there is also ROKA, Oblix, ETARU and INKO NITO in the Azumi Restaurant Group.

Nobu Hospitality Named one of luxury’s 25 Most Innovative Brands by Robb Report, Nobu Hospitality is recognized among an elite group of global luxury lifestyle brands. Founded by Nobu Matsuhisa, Robert De Niro, and Meir Teper, the brand is built on service, image, and reputation, offering a full spectrum of hotel, restaurant, and residence management for exceptional projects worldwide. With a presence across five continents, Nobu has become synonymous with the ultimate destination lifestyle experience in the world’s leading cities. Since the opening of the first Nobu Hotel in Las Vegas in 2013, the brand has expanded to include 46 hotels and 20 residences, both open and in development.