Strategist At Large @ Freelance (August 2021 - October 2025)
Senior Director, Strategy and Research @ (June 2022 - November 2022)
Head Of Strategy @ (September 2019 - August 2021)
Vice President, Insights and Strategy @ Diamond Integrated Marketing (March 2018 - June 2019)
Director @ (May 2016 - February 2018)
Cultural and Senior Strategist @ (March 2010 - May 2016)
Vice President - Ethnography and Qualitative @ Ipsos Camelford Graham (February 2002 - November 2009)
Matthew Lawrence Education
York University
MA (Social Anthropology)
1995-2001
Matthew Lawrence Skills
Qualitative Research
Focus Groups
Customer Insight
Advertising Research
Ethnography
Segmentation
Online Moderation
Consumer Behaviour
Quantitative Research
Online Research
Marketing Research
Market Research
SPSS
Research Design
Consumer Insight
Marketing Strategy
Branding Research
Semiotics
Strategy
Customer Service
Marketing
Project Management
Team Building
Digital Marketing
Advertising
Business Development
Social Media Marketing
Consumer Behavior
Leadership
Public Speaking
Management
Matthew Lawrence Summary
Matthew Lawrence, based in Burlington, ON, CA, is currently a Associate Vice President at Dig Insights. Matthew Lawrence brings experience from previous roles at Dig Insights, Freelance, Throughline Strategy Inc. and Thrillworks. Matthew Lawrence holds a 1995 - 2001 MA in Social Anthropology @ York University. With a robust skill set that includes Qualitative Research, Focus Groups, Customer Insight, Advertising Research, Ethnography and more. Matthew Lawrence has 3 emails and 1 mobile phone numbers on RocketReach.
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