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Matthew Cullum Location
United Kingdom
Matthew Cullum Work
Head of Innovation, Insights, Category Management and Marketing Transformation @ (July 2025 - Present)
Marketing Lead @ (November 2022 - July 2025)
Marketing Director @ (September 2018 - September 2021)
Head Of Marketing @ (September 2017 - August 2018)
Head of Bread @ (January 2017 - August 2017)
Interim Marketing @ (September 2016 - December 2016)
Brand Director @ (May 2015 - May 2016)
Head of Marketing - European Foodservice @ (November 2013 - December 2014)
Group Marketing Controller @ (February 2012 - October 2013)
Marketing Controller - Soup @ (February 2008 - January 2012)
Innovation Manager @ (January 2007 - February 2008)
Various roles from Brand Manager, Innovation Manager, Senior Brand Manager and Marketing Manager @ (July 2000 - December 2006)
Marketing Manager @ Finnforest (September 1999 - July 2000)
Starting as graduate 1 year each in product management, sales and trade marketing @ Sanford UK (September 1996 - August 1999)
Matthew Cullum Education
Sheffield Hallam University
Bachelor of Arts (BA) (Business Studies)
1992-1996
Mississippi State University
Bachelor of Arts (B.A.) (Business Studies)
1993-1994
CIM | The Chartered Institute of Marketing
Diploma in Marketing
Matthew Cullum Skills
Advertising
Brand Awareness
Brand Management
Brand Marketing
Brand Positioning Strategies
Branding
Category Management
Commercial Management
Consumer Behavior
Consumer Insight
Consumer Marketing
Consumer Products
Customer Insight
Customer Marketing
Digital Marketing
FMCG
Fast-Moving Consumer Goods (FMCG)
Innovation Development
Marketing
Marketing Communications
Marketing Management
Marketing Strategy
P&L Management
Product Development
Product Innovation
Public Relations
Social Media
Strategy
Trade Marketing
Microsoft Excel
Public Speaking
Fast Moving Consumer Goods Fmcg
Strategic Planning
Customer Service
Fast Moving Consumer Goods
Matthew Cullum Summary
Matthew Cullum, based in United Kingdom, is currently a Head of Innovation, Insights, Category Management and Marketing Transformation at Kerry. Matthew Cullum brings experience from previous roles at Kerry and Allied Bakeries | part of Associated British Foods plc. Matthew Cullum holds a 1992 - 1996 Bachelor of Arts (BA) in Business Studies @ Sheffield Hallam University. With a robust skill set that includes Advertising, Brand Awareness, Brand Management, Brand Marketing, Brand Positioning Strategies and more. Matthew Cullum has 4 emails and 2 mobile phone numbers on RocketReach.
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