2023 -
2025 Full Time operational consultant and advisor to the CEO @
2023 -
2024 CMO @
2020 -
2022 Chief Executive Officer and Board Member @
2017 -
2019 Chief Executive Officer and Board Member @
2014 -
2018 SVP and CMO Global Marketing and R and D and Board Member @
2011 -
2013 Vice President: US Boys and Games @
2007 -
2010 Vice President, Brand Identity Group @
2003 -
2007 Sr. Director, Marketing - Hot Wheels @
1998 -
2003 Senior Marketing Manager Aquafina and Starbucks @
1996 -
1998 Associate Brand Manager, Marketing @
1995 -
1996 Coordinator, Licensing @
Matt Petersen Education
Boston College
B. of Arts (History)
1991
-
1995
Matt Petersen Skills
CPG
Health, Beauty, Wellness
Hardware Technologies
DTC/BTC
Site Personalization
CRO/Optimization
Customer Experience
Supply Chain
Operations
Subscription Models
Turnarounds
Exit Strategy
Product Launches/Commercialization
Go-to-Market Strategy (GTM)
E-Commerce
Consumer Products
Brand Development
Integrated Marketing
Strategy
Brand Architecture
Advertising
Marketing
Brand Management
Product Development
Creative Direction
Product Marketing
Competitive Analysis
Marketing Research
Direct Marketing
Customer Insight
Segmentation
Product Launch
Merchandising
FMCG
Management
Analytics
Business Planning
Relationship Marketing
Marketing Strategy
Strategic Planning
Strategic Partnerships
Leadership
Toys
P&L Management
Mergers & Acquisitions
Product Innovation
Business Strategy
Lead Generation
Digital Marketing
Product Strategy
Marketing Communications
Mergers
Entertainment
Shopper Marketing
Marketing Management
International Marketing
Market Planning
Market Research
Retail
Packaging
Brand Equity
Positioning
Global Marketing
Humanitarian
Mergers and Acquisitions
Business Analysis
Game Development
Research
Matt Petersen Summary
Matt Petersen, based in Los Angeles, CA, US, is currently a Board Member at NuFACE. Matt Petersen brings experience from previous roles at NIRA, Solawave, ChromaDex and OPTE. Matt Petersen holds a 1991 - 1995 B. of Arts in History @ Boston College. With a robust skill set that includes CPG, Health, Beauty, Wellness, Hardware Technologies, DTC/BTC, Site Personalization and more. Matt Petersen has 5 emails and 2 mobile phone numbers on RocketReach.
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