2022 -2022 Director of Consumer Analytics and Insights @
2020 -2021 Global Director of Content Marketing @
2017 -2020 Associate Director, Growth and Strategy @
2015 -2017 Analytics and Insights Manager @
2014 -2015 Global Client Manager @
2011 -2014 Project Analyst @
2010 -2011 Associate Manager @
Matt Lally Education
Northwestern University - Kellogg School of Management 2027
Butler University - Lacy School of Business
Marketing
Matt Lally Skills
Strategy
Analytics
Marketing
Data Analysis
Marketing Research
Project Management
Market Research
Competitive Analysis
Marketing Strategy
Management
Microsoft Excel
Customer Insight
Marketing Communications
Public Speaking
Business Insights
Thought Leadership
Innovation Consulting
Content Marketing
Microsoft PowerPoint
E-commerce
Data Analytics
Assortment Optimization
Fast-Moving Consumer Goods (FMCG)
Category Management
Category Insights
Marketing Analytics
Account Management
Sales Presentations
Strategic Insights
Pricing Strategy
Consumer Products
Loyalty Analytics
Segmentation
Customer Segmentation Strategy
Software as a Service (SaaS)
Syndicated data
Product Marketing
Product Innovation
White Space Analysis
Data Mining
Big Data Analytics
Private Label
Consumer Behavior
Process Improvement
Consumer Package Goods
Vendor Management
Analysis
Matt Lally Summary
Matt Lally, based in Chicago, IL, US, is currently a Senior Director of Insights and Analytics at Shamrock Foods Company. Matt Lally brings experience from previous roles at Shamrock Foods Company, Independent Consultant, Fifth Season and NielsenIQ. Matt Lally holds a Northwestern University - Kellogg School of Management. With a robust skill set that includes Strategy, Analytics, Marketing, Data Analysis, Marketing Research and more. Matt Lally has 2 emails and 1 mobile phone numbers on RocketReach.
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